You searched for: "*"

The results has been filter on Authors containing A. Bosman.
ANA has found 1 results for you, in 153 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Management information systems and marketing management information systems

In this paper we deal with the problem of designing a management information system (MIS) and one of its subsystems, a marketing management information system (MMIS). We want to show that a discussion about design principles of a MMIS is not feasible...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: A. Bosman
June 15, 1977