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Case studies

Segmentation of doctors: A case study

Since this conference is concerned with doctor typology, the emphasis of the paper will be in terms of describing, using one particular case-history as a vehicle, the concepts behind the use of one specific technique (or rather 'duo' of techniques)...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: Ken M.H. Coleman, E. Eastman, R. F. Malcom, Ian Jarvis
June 15, 1970
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Citation

Coleman, Eastman, Malcom and Jarvis (1970a, June 15). Segmentation of doctors: A case study. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/segmentation-of-doctors-a-case-study