Resources Library by ANA

Identifying the early adopter of new industrial products

In that the aim of our research was to help practitioners identify 'early adopters' in the expectation that concentration of marketing effort on them would accelerate market penetration, a factor analysis was undertaken to try and define a set of...

Catalogue: Seminar 1972: Segmentation And Typology

Author: Michael J. Baker

June 15, 1972

Relevance of segmentation for market planning

Segmentation is one of the four alternative strategies of market planning and analysis. As such, segmentation is not simply a set of analytical-tools and techniques but rather a managerial philosophy or a viewpoint about the market place. The...

Catalogue: Seminar 1972: Segmentation And Typology

Author: Jagdish N. Sheth

June 15, 1972

The practical application of market segmentation

The aim of this contribution is the evaluation of clustering techniques from the viewpoint of practical marketing application. Clustering techniques (segmentation methods, grouping methods) are procedures that search for and detect natural groupings...

Catalogue: Seminar 1972: Segmentation And Typology

Authors: Andreas Winkler, D. E. Freitag

Company: GfK

June 15, 1972

Changes in market segmentation over time

In the type of segmentation referred to in this paper, which is generally termed 'cluster analysis', we analyse the data by a number of characteristics simultaneously, instead of sequentially as described above. The type of cluster analysis described...

Catalogue: Seminar 1972: Segmentation And Typology

Authors: Wendy M. Grosse, David Lowe-Watson

Company: ESSO

June 15, 1972

Classifying consumers in the 1970s

Classification is a core issue in market segmentation. Through the use of relevant criteria, manufacturers are enabled to assess whether or not particular markets are better treated as homogeneous or, rather, as composed of a heterogeneous collection...

Catalogue: Seminar 1972: Segmentation And Typology

Author: J. A. Lunn

June 15, 1972

Typology at random

Typal analysis is a powerful tool for determining a structure within a large body of data . By studying and comparing the results of two series of experiments (random typology and typology of random numbers) we have been able to define two...

Catalogue: Seminar 1972: Segmentation And Typology

Authors: Henri Bergonier, Bernard Morin

June 15, 1972

Typology and segmentation

In order to prepare this paper, we have covered a considerable bibliography, including the conferences at the present seminar. There exist considerable redundancies, and present techniques seem already somehow stabilized, though wide fields of...

Catalogue: Seminar 1972: Segmentation And Typology

Author: Jean-François Boss

June 15, 1972

Conditions under which the Belson Agostini and the NCK segmentation methods lead to the same decision

Readers familiar with the Belson segmentation technique will note some points of similarity: Dr. Belson's method dichotomises the group at the point where the unweighted absolute difference is maximum, while we think that a weighted difference is...

Catalogue: Seminar 1972: Segmentation And Typology

Author: J. Perez-Seoane

June 15, 1972

Entropics methods and typological analysis

Perhaps one of the more fascinating aspects of taxonomy - of classification, that is, seen as a formation rather than as the identification of classes - consists in gradual research by "sifting", known as analysis of the latent structure, with the...

Catalogue: Seminar 1972: Segmentation And Typology

Author: Giorgio Visintini

Company: DOXA

June 15, 1972