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Research papers

Segmentation and cluster analysis

It has become commonplace to note the growing use of sophisticated techniques in processing market research: cluster analysis and segmentation analysis, as well as factor analysis, discriminant analysis, canonical analysis, multivariate analysis of...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Joseph Lion
June 15, 1972
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Citation

Lion, J. (1972a, June 15). Segmentation and cluster analysis. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/segmentation-and-cluster-analysis


Research papers

Backwards segmentation using hierarchical clustering and Q-factor analysis

Two basic questions facing the researcher when dealing with backwards segmentation relate to the choice of the data handling technique and the choice of variables to work with. The findings reported here suggest that the latter question is far more...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Flemming Hansen
June 15, 1972
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Citation

Hansen, F. (1972a, June 15). Backwards segmentation using hierarchical clustering and Q-factor analysis. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/backwards-segmentation-using-hierarchical-clustering-and-q-factor-analysis


Research papers

Towards a formal definition of typology and segmentation

The words "Typology” and "Segmentation" are now widely known and used by everybody. However, it seems that it is not always easy to give them a clear and precise meaning. The aim of this paper is to try and focus ideas by proposing a tentative...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Jean Francois Canguilhem
June 15, 1972
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Citation

Canguilhem, J. F. (1972a, June 15). Towards a formal definition of typology and segmentation. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/towards-a-formal-definition-of-typology-and-segmentation


Research papers

Segmentation and typology: An appraisal

As stated in the programme, the aim of this Seminar was to illustrate and discuss recent trends and experiences in segmentation and taxonomic techniques.

Catalogue: Seminar 1972: Segmentation And Typology
Author: Gabriele Morello
June 15, 1972
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Citation

Morello, G. (1972a, June 15). Segmentation and typology: An appraisal . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/segmentation-and-typology-an-appraisal-


Research papers

Some observations on the seminar

Two problems were not satisfactorily dealt with. The first is, "How do you sell the sophisticated techniques of segmentation and typology to management?" The best suggestion came from John Knecht. "You get an American professor to sell for you." The...

Catalogue: Seminar 1972: Segmentation And Typology
Author: Peter Sampson
June 15, 1972
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Citation

Sampson, P. (1972a, June 15). Some observations on the seminar. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/some-observations-on-the-seminar


Research papers

A consumer segmentation using a standardised technology

The technology we are going to describe has been developed as a composite procedure, which retains flexibility, whilst solving the problems of interlocking complex interviewing and analysis systems. We have named this composite system, The Consumer...

Catalogue: Seminar 1972: Segmentation And Typology
Authors: Geoffrey M. Bickers, Gordon Haymes
June 15, 1972
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Citation

Bickers and Haymes (1972a, June 15). A consumer segmentation using a standardised technology. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/a-consumer-segmentation-using-a-standardised-technology