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Research papers

Let the product talk

at LVMH, Product insight has successfully contributed to several types of problematics. two will now being explained: the launch of a new fragrance (Pucci for women) where the brief is to try and understand which juice should be chosen to meet best...

Catalogue: Fragrance 2007
Authors: Evelyne Rédier, Sandrine McClure
Company: Reperes
November 14, 2007
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Citation

Rédier and McClure (2007a, November 14). Let the product talk. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/let-the-product-talk


Research papers

Informativeness of product characteristics and their dimensional scaling

The paper presents a new approach to the scaling of market product characteristics. The categories used in information theory are applied to study product characteristics, which are treated as meaningful messages. The market product itself is...

Catalogue: ESOMAR Congress 1989
Author: Stefan Mynarski
September 15, 1989
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Citation

Mynarski, S. (1989a, September 15). Informativeness of product characteristics and their dimensional scaling. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/informativeness-of-product-characteristics-and-their-dimensional-scaling


Research papers

The integration of research into product management

Economic environment and C.A.P makes the marketing of agricultural products more and more challenging. As any marketing company, MONSANTO in the context of its culture and its multinational and multi business dimension has gone trough the normal...

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Author: Pierre-François Boin
Company: Bayer AG
June 15, 1985
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Citation

Boin, P. (1985a, June 15). The integration of research into product management. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-integration-of-research-into-product-management


Research papers

The retail marketing problem

This paper has two parts: firstly, a general consideration of the theoretical and conceptual problems which researchers need to overcome if they are to provide retail management with useful findings in the major problem area of product range and line...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: David Thorpe, Peter McGoldrick
August 1, 1975
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Citation

Thorpe and McGoldrick (1975a, August 01). The retail marketing problem. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/the-retail-marketing-problem