Resources Library by ANA

Data analytics & machine learning improving quality of life

The uSound Intelligent Hearing System connects people to the sounds of the everyday life. Through a simple test, the system can recognise the hearing needs of its user.Sounds are processed through the uSound Smart Earphones, a technology which...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Marìa Asunción Fragni, Juan Pedro Lipari, Antonela Vistalli, Ezequiel Espio

March 15, 2018

McDonald's deeper consumer understanding

Unable to develop a truly consumer-centric strategy based on their current research practices, McDonald's endeavoured on a new segmentation approach that enabled them to deep-dive into their consumer segments & need states, learn which ones...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Oscar Yuan, Volpellier Hernãn Rodrigo

Companies: Ipsos MRBI, McDonald's Corporation

March 15, 2018

The challenge of getting insights for a country brand

ProColombia, the Colombian International Promotion Organisation and the manager of the country's brand, faces the challenge of creating a meaningful and deep campaign with powerful calls to action that invite target audience to discover the "New...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Pedro Fernández, Laura Catalina Gómez

March 14, 2018

Machine learning evolving computer vision

How to extract great insights from satellite imagery? Last few years have seen enormous growth on AI-based data-enrichment techniques. Automatic sentiment and topic identification in text documents have become ubiquitous. Image tagging and...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Mario Abarca, Moisés Arizpe, Horacio González Duhart, Gustavo Ramírez, Marco Iván Zepeda

Company: Kantar

March 14, 2018

Beyond traditionalism

For too long, Latin American markets in general, the Mexican one in particular, have been characterized as "traditional", a backwater of relative stillness with a few quirks that can be managed by avoiding a few taboos and promoting some degree of...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Elisa Romero, Alfredo Troncoso

Companies: De La Riva Group, AB InBev

March 13, 2018

The thermometer

In moments of crisis, it can be tempting to adopt a safe, reactive approach. But at Unilever, we know that this is the moment in which a successful company's skills and the strength of their brands are put to the test. Since 2013, our holistic...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Agustina Suner, Daniela Gail

Company: Unilever

March 13, 2018

Beyond numbers

Imagine being able to identify segmented key in-store touchpoints with no observations, no contact with shoppers, no lab test, no virtual reality test. Imagine you could have answers in 10 days only. Imagine you could count on more than 20 million...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Christian Abramson

Company: Colgate-Palmolive

March 13, 2018