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Videos

Blink of an eye

Increasing the profitability of projects by 21% by reducing the time to make sense of data by 42%.

Catalogue: Big Data World 2017: Smart Data Integration
Author: Preriit Souda
Company: KANTAR TNS Malaysia
January 15, 2017
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Citation

Souda, P. (2017a, January 15). Blink of an eye. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/blink-of-an-eye-8957


Videos

The changing society and the future of advertising

Learning from masters of sociological thought, we understand the future of advertising already today. Say Goodbye to target audiences and media and Google. Say Hello to smart machines, liquid self-concepts and technological armed consumers!

Catalogue: Big Data World 2017: Smart Data Integration
Author: Dirk Engel
January 15, 2017
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Citation

Engel, D. (2017a, January 15). The changing society and the future of advertising. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-changing-society-and-the-future-of-advertising