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Innovation diffusion in the digital age

Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Lida Huji
November 11, 2018
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Citation

Huji, L. (2018a, November 11). Innovation diffusion in the digital age. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/innovation-diffusion-in-the-digital-age


Research papers

Innovation diffusion in the digital age

Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Lida Huji
November 11, 2018
×

Citation

Huji, L. (2018a, November 11). Innovation diffusion in the digital age. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/innovation-diffusion-in-the-digital-age-9465


Magazines

Revue Française du Marketing (Mars 2009)

Les quatre communications de ce numéro, composé d'articles variés, présentent unthème commun, l'essai d'explication du comportement du consommateur à partir de ce que les diverses sciences humaines nous proposent.Un des principaux...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2009
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Citation

, A. (2009a, March 01). Revue Française du Marketing (Mars 2009). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2009-


Magazines

Revue Française du Marketing (Février 2007)

Le thème du marketing politique présenté en deux numéros, publiés respectivementen décembre 2006 et février 2007, répond à plusieurs exigences de laRevue Française du Marketing.À propos de la collection:La Revue...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
February 1, 2007
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Citation

, A. (2007a, February 01). Revue Française du Marketing (Février 2007). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-f-vrier-2007-


Magazines

Revue Française du Marketing (Décembre 2006)

Le thème du marketing politique présenté en deux numéros, publiés respectivementen décembre 2006 et février 2007, répond à plusieurs exigences de laRevue Française du Marketing.À propos de la collection:La Revue...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2006
×

Citation

, A. (2006a, December 01). Revue Française du Marketing (Décembre 2006). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2006-


Magazines

Revue Française du Marketing 2001 (N. 181)

La diversité des articles présentés dans ce premier numéro de l'année 2001,révèle une profonde unité caractérisée par deux thèmes:1) La contribution de la sémiotique aux sciences sociales etau marketing; les...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
January 1, 2001
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Citation

, A. (2001a, January 01). Revue Française du Marketing 2001 (N. 181). ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2001-n-181-


Research papers

Motivational studies in market research

Motivational research is a wide-open field, which corresponds to the needs of our time. As such, it is indispensable, even if, just because its nature is exploratory and future-oriented and, at the same time, sensitive to the needs of the present, it...

Catalogue: The European Marketing Research Review 1969
Author: Francesco Alberoni
August 1, 1969
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Citation

Alberoni, F. (1969a, August 01). Motivational studies in market research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/motivational-studies-in-market-research


Research papers

What about consumer behavior and the behavioral sciences?

The implications are clear, if marketing men really are going to move from "cocksure ignorance" to "thoughtful uncertainty" about consumer motivation and behavior, they have no choice but to use experimental, observational and statistical methods to...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Steuart Henderson Britt
June 15, 1965
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Citation

Britt, S. H. (1965a, June 15). What about consumer behavior and the behavioral sciences?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/what-about-consumer-behavior-and-the-behavioral-sciences-