You searched for: "*"

The results has been filter on Tags containing Social Science.
ANA has found 3 results for you, in 182 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Innovation diffusion in the digital age

Grounded in social science, the first to know innovations diffusion demonstrates the role of different categories of innovators in spreading the word of mouth. Is it possible to combine it with a data system to further support its predictability?

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Author: Lida Huji
November 11, 2018
×

Citation

Huji, L. (2018a, November 11). Innovation diffusion in the digital age. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/innovation-diffusion-in-the-digital-age-9465


Research papers

Motivational studies in market research

Motivational research is a wide-open field, which corresponds to the needs of our time. As such, it is indispensable, even if, just because its nature is exploratory and future-oriented and, at the same time, sensitive to the needs of the present, it...

Catalogue: The European Marketing Research Review 1969
Author: Francesco Alberoni
August 1, 1969
×

Citation

Alberoni, F. (1969a, August 01). Motivational studies in market research. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/motivational-studies-in-market-research


Research papers

What about consumer behavior and the behavioral sciences?

The implications are clear, if marketing men really are going to move from "cocksure ignorance" to "thoughtful uncertainty" about consumer motivation and behavior, they have no choice but to use experimental, observational and statistical methods to...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Steuart Henderson Britt
June 15, 1965
×

Citation

Britt, S. H. (1965a, June 15). What about consumer behavior and the behavioral sciences?. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/what-about-consumer-behavior-and-the-behavioral-sciences-