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Research papers

Analytical CRM

This paper describes a new approach for analyzing customer behavior from data collected in customer relationship management systems. The very short response times of the new approach allows one to browse interactively through the variables describing...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Reimar Hofmann, Michael Haft, Joachim Herbert, Gerda Jung
September 23, 2001

Research papers

The future role of telecom managers

This paper describes possible future developments for telecom managers due to paradigm changes in the telecommunications world and corresponding organizational scenarios within the companies. The results are based on desk research a quantitative...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Authors: Gerda Jung, Axel Brinkmann
Company: GMS Dr. Jung GmbH
June 15, 1998