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Research papers

Analytical CRM

This paper describes a new approach for analyzing customer behavior from data collected in customer relationship management systems. The very short response times of the new approach allows one to browse interactively through the variables describing...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Reimar Hofmann, Michael Haft, Joachim Herbert, Gerda Jung
September 23, 2001
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Citation

Hofmann, Haft, Herbert and Jung (2001a, September 23). Analytical CRM. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/analytical-crm