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Research papers

Making insights count

A new way of delivering insights: both verbally and in writing using tools unashamedly borrowed from the world of journalism, will be introduced in this presentation. The presenters argue that the application of journalistic principles to the...

Catalogue: Congress 2011: Impact
Authors: Barbara Langer, Roger Banks
Companies: Incite Marketing Planning, eBay
September 18, 2011
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Citation

Langer and Banks (2011a, September 18). Making insights count. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/making-insights-count


Research papers

From the horse's mouth

Over the last ten years the amount of information that consumers receive each day has increased. Consumers are more sophisticated and acknowledge advertising but remain highly averse to irrelevant messages. Marketing, however, has hardly changed. How...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Sid Simmons, Danielle Pinnington
Company: Incite Marketing Planning
September 22, 2002
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Citation

Simmons and Pinnington (2002a, September 22). From the horse's mouth . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/from-the-horse-s-mouth-