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Research papers

Improving quality of life

This study explores both how satisfied people are with the various aspects of their lives, and also how important each thing is in determining overall quality of life. Using a model drawn from customer satisfaction research, we have examined 125...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Thomas A.W. Miller
September 1, 1996

Research papers

Time as a factor of quality of life

To be under stress, to be short of time, to be late - these are all typical expressions in modern society. We envy - and despise - those who live on Indian time, who have not any time concept, who do not know what punctuality means, and so on....

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Rudolf Bretschneider
Company: GfK
September 1, 1996

Research papers

Target groups redefined

At the suggestion of the BURDA publishing company in OfFenburg— publisher of Mein schoner Garten, the gardening magazine with the largest circulation in Europe-the Allensbach Institute has for the first time tested the 'flow' concept developed...

Catalogue: Seminar 1993: Competition In Publishing
Author: Rüdiger Schulz
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1993