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Research papers

Virtual Reality, Real Impact

As I put on the VR headset, I find myself in a sleek, modern building. The bric logo catches my eye immediately, its teal letters popping against the crisp white walls. That is the company that invited me, I must be in the right place. A woman...

Catalogue: Asia Pacific 2024
Authors: Barbara du Perron, Ewoud van Bennekom
Companies: bric, Specialized
November 19, 2024
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Citation

du Perron and van Bennekom (2024a, November 19). Virtual Reality, Real Impact. ANA - ESOMAR. Retrieved February 16, 2025, from


https://ana.esomar.org/documents/virtual-reality-real-impact