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Research papers
Breaking the blue ocean barriers
With a pool of 250 million potential consumers to tap into, what are the barriers we need to break down and how do we do it? The fashion market in India is a $70 Bn industry as per the Fashion Forward 2020 report by BCG & Facebook. Online is an...
Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Ameya Saxena, Archana Pai, Priyanka Bhargav
November 11, 2018
Research papers
Recruiting fast and screening slow
Whether you provide your recruitment partner with a detailed screener, a persona pen portrait, or a quick list of bullet points, you may give little thought to exactly how and in what context those screening questions are asked during recruitment....
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Maya Middlemiss
Company: Saros Research Ltd
November 16, 2016
Research papers
Behavioural economics gets real
So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A...
Catalogue: Congress 2016: #WOW
Authors: Leigh Caldwell, Lizzi Seear
September 22, 2016
Research papers
Taking games seriously
The use of games as a part of the qualitative toolkit, contrasting their use in market research with user experience, service design and design thinking, is addressed in this paper. The relevance of games and potential in Asia-Pacific is showcased...
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Lee Ryan, Satish Pai, Monica Cravenetya
Company: Deka Marketing Research
May 19, 2016
Research papers
Thirsty work: Collaborating towards metacognition in the cold beverage path to purchase
The research showed that well-rehearsed 'patterns' of service in the channels explored tend to inhibit the desire to seek out something new when deciding on cold drinks, and they tend to result in consumers making these decisions in autopilot (system...
Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Sally Lewis, Katie Alexander
Company: Join the Dots InSites Consulting
November 18, 2015
Research papers
Belief, intent, action!
We intend to exercise regularly, eat healthily, purchase adequate life insurance and adhere to medications. But we don't.Innovative approaches are required to explain the intent-action gap and elicit levers to drive action. In Africa, it's key to...
Catalogue: Congress 2015: Revelations
Authors: Anurag Vaish, Ram Prasad, Sema Sgaier, Jeff Mulhausen, Katie Plocheck, Maaya Sundaram, Maria Eletskaya, Steve Kretschmer, Tim Sweeney
Company: Ipsos MRBI
October 1, 2015
Research papers
Globally irrational, locally rational?
Behavioral economics(BE) has been a big trend in market research and as it spreads across the globe, we need to consider whether we're as irrational as we seem to be. Insights from BE are often portrayed as universal human tendencies despite the fact...
Catalogue: Asia Pacific 2015: Asia Means Business
Author: Elina Halonen
June 15, 2015
Research papers
