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Research papers

Beauty in the box

Beauty marketers today are seeking information on how beauty is being discovered and purchased in LATAM- on who buys what products and on which platforms. With this study we aim to help marketers understand how best to reach the modern beauty buyer....

Catalogue: Latin America 2016: Research Renovation
Author: Gabriel Gontijo
April 13, 2016
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Citation

Gontijo, G. (2016a, April 13). Beauty in the box. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/beauty-in-the-box


Videos

Digital natives (Portuguese)

Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera
June 15, 2015
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Citation

Gontijo and Jayasundera (2015a, June 15). Digital natives (Portuguese) . ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/digital-natives-portuguese-


Research papers

Digital natives

Millennials were born in an era where the internet was already part of their lives. They move fluidly and implicitly between multiple devices to stay constantly connected. Facebook commissioned a study from global research agency ComScore to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Gabriel Gontijo, Rads (Radheeka) Jayasundera
April 28, 2015
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Citation

Gontijo and Jayasundera (2015a, April 28). Digital natives. ANA - ESOMAR. Retrieved April 22, 2025, from


https://ana.esomar.org/documents/digital-natives