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Videos

Insights future visions (Portuguese)

Round table hosted by ABA (Association of Brazilian Advertisers).Moderator:Paola Toscano, Marketing & Insights Head, DanonePanelists:Candice Pomi, Consumer Insights & Analytics Director, Kimberly ClarkCinthia D'Auria, Senior Manager of...

Catalogue: Latin America 2019
Authors: Paola Toscano, Candice Pomi, Maria Carolina Greenblat, Cinthia D'Auria
April 9, 2019
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Citation

Toscano, Pomi, Greenblat and D'Auria (2019a, April 09). Insights future visions (Portuguese). ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/insights-future-visions-portuguese-


Research papers

Back to basics

The paper describes a successful experience regarding the use of a traditional research method – pure and simple desk research – to gather relevant insights to the business. The goal was to raise as much information as possible about...

Catalogue: Latin America 2017: #IN
Authors: Karen Klas, Paola Toscano, Fernanda Scozzafave
Company: IBOPE Inteligencia
June 15, 2017
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Citation

Klas, Toscano and Scozzafave (2017a, June 15). Back to basics . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/back-to-basics-


Videos

Back to basics

Market research culture is not always developed in companies. When it is, occasionally the team finds it difficult to incorporate the learnings from one project into the other. Other times, they are so eager to use innovative methods that they forget...

Catalogue: Latin America 2017: #IN
Authors: Karen Klas, Paola Toscano
Company: IBOPE Inteligencia
June 15, 2017
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Citation

Klas and Toscano (2017a, June 15). Back to basics. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/back-to-basics


Videos

The Latinas' beauty bag

An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...

Catalogue: Latin America 2016: Research Renovation
Authors: Paola Toscano, Fernanda Nobrega
June 15, 2016
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Citation

Toscano and Nobrega (2016a, June 15). The Latinas' beauty bag. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-latinas-beauty-bag


Research papers

The Latinas' beauty bag

An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...

Catalogue: Latin America 2016: Research Renovation
Authors: Fernanda Nobrega, Paola Toscano
April 13, 2016
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Citation

Nobrega and Toscano (2016a, April 13). The Latinas' beauty bag. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-latinas-beauty-bag-8637