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Research papers

Back to basics

The paper describes a successful experience regarding the use of a traditional research method – pure and simple desk research – to gather relevant insights to the business. The goal was to raise as much information as possible about...

Catalogue: Latin America 2017: #IN
Authors: Karen Klas, Paola Toscano, Fernanda Scozzafave
Company: IBOPE Inteligencia
June 15, 2017

Research papers

The Latinas' beauty bag

An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...

Catalogue: Latin America 2016: Research Renovation
Authors: Fernanda Nobrega, Paola Toscano
April 13, 2016