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Research papers

Driving consumers' brand perception and engagement

Bad ads create bad experiences for consumers and negatively impact your brand. It is critical to know what creative element or pattern can help drive brand performance and direct response. However, creative A/B tests or lab tests with facial...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Minh Nguyen, Tomoya Naohara, Kosuke Yoshida
Companies: Google, INTAGE HOLDINGS Inc.
November 2, 2020
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Citation

Nguyen, Naohara and Yoshida (2020a, November 02). Driving consumers' brand perception and engagement. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/driving-consumers-brand-perception-and-engagement


Research papers

Reading the tea leaves

Do you want to foresee the future? Then, why not create it? We'll show how we access to ideas/ images of the future that are 'submerged' deep in consumers' mind and weave them into a compelling story for brands to realise their desirable future.

Catalogue: Fusion 2019
Authors: Akiko Hoshi, Rumiko Ayusawa, Haruka Sugino
Company: INTAGE HOLDINGS Inc.
November 10, 2019
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Citation

Hoshi, Ayusawa and Sugino (2019a, November 10). Reading the tea leaves. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/reading-the-tea-leaves


Research papers

The hunt for an "authentic" coffee experience

Although consumers are quite particular when it comes to choosing coffee, understanding the criteria they base their choices on - particularly what causes them to consider coffee 'authentic' - can be difficult. Spurred by the convenience store...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Junichi Ichiba, Humphrey Chen, Yuki Tanaka
Company: INTAGE HOLDINGS Inc.
May 9, 2017
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Citation

Ichiba, Chen and Tanaka (2017a, May 09). The hunt for an "authentic" coffee experience. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-hunt-for-an-authentic-coffee-experience-8990


Research papers

Fell in love at first sight or started as a friend?

Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least about exploring customer experiences. The method we chose is oral storytelling. Our approach, "Recollection, Repetition, and Reflection," employing modified...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Tomoko Yoshida, Akiko Hoshi
Company: INTAGE HOLDINGS Inc.
November 16, 2016
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Citation

Yoshida and Hoshi (2016a, November 16). Fell in love at first sight or started as a friend?. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/fell-in-love-at-first-sight-or-started-as-a-friend--8906


Research papers

Myth VS facts

While the ageing phenomenon poses challenges to social and economic development, products and services that serve the needs of the senior consumers appear to be underdeveloped, especially in Asia where the speed at which the population is ageing...

Catalogue: Asia Pacific 2016: Get Connected!
Author: Dangjaithawin Anantachai
Company: INTAGE HOLDINGS Inc.
May 19, 2016
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Citation

Anantachai, D. (2016a, May 19). Myth VS facts. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/myth-vs-facts


Research papers

24/7 diginography

This presentation will explore the combination of online research with the new lifestyles of NOWSUMERS- lives lived more publicly than privately. It will feature the use of an MROC, to delve into more in-depth, 24/7 ethnography by combining online,...

Catalogue: Asia Pacific 2013: Asia On The Move
Authors: Dangjaithawin Anantachai, Rosesanant Punithipandkul, Kanita Tungworapojwitan
Company: INTAGE HOLDINGS Inc.
April 7, 2013
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Citation

Anantachai, Punithipandkul and Tungworapojwitan (2013a, April 07). 24/7 diginography. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/24-7-diginography


Research papers

Local small and medium enterprises in less developed countries

Success in the market research industry might well be coming from local SMEs (Small and Medium Enterprises) segment and not just coming from the traditional focus on big multinational corporations. This presentation shows how market researchers value...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Thong Tuong Tuan, Dung Tran Ngoc
Company: INTAGE HOLDINGS Inc.
March 20, 2011
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Citation

Tuong Tuan and Tran Ngoc (2011a, March 20). Local small and medium enterprises in less developed countries. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/local-small-and-medium-enterprises-in-less-developed-countries


Research papers

Purchase behaviour for new product evaluations

This study will clarify consumer segmentation in speed of acceptance of new products and the possibilities for defining early adopters within FMCG category purchasers, based on actual sales data. The consumer segmentation could be a new product...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: Maiko Kawaguchi
Company: INTAGE HOLDINGS Inc.
April 7, 2009
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Citation

Kawaguchi, M. (2009a, April 07). Purchase behaviour for new product evaluations. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/purchase-behaviour-for-new-product-evaluations


Research papers

Creating a win-win relationship by maximizing both manufacturer sales and retailer profits

In today's business environment in Japan, manufacturers and retailers struggling against excessive price competition find themselves mired in profoundly strained relationships.This paper will bring into relief the peculiarity and uniqueness of the...

Catalogue: Asia Pacific 2005
Author: Takashi Kondo
Company: INTAGE HOLDINGS Inc.
March 13, 2005
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Citation

Kondo, T. (2005a, March 13). Creating a win-win relationship by maximizing both manufacturer sales and retailer profits. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/creating-a-win-win-relationship-by-maximizing-both-manufacturer-sales-and-retailer-profits