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Research papers

The attitude of Israeli doctors towards domestic vis-a-vis imported drugs

This study deals with doctors perceptions, images, attitudes, behaviour and usage habits as they are related to the subject of "Imported vs. Local Drugs". The study was conducted on a personal interview basis with a sample of 400 regular...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: Jacob Levy, Ian Jarvis
June 15, 1970

Research papers

Conclusion

I would like to comment on a few major points of interest as raised by the papers of the last two days. Firstly marketing models. Segmentation and typology of doctors seem to be of universal interest.

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: J.-J. Baillet
June 15, 1970

Research papers

Interrelationship between the market segments and the buyer behaviour

An inductive approach is presented in this paper. This approach involves the following stages: The detailed discussion of a study which attempted to identify different market segments to which four separate retail establishments have been catering;...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Coskun Samli
November 1, 1969

Research papers

People interest as a basic criterion in market segmentation and the integration of research

In a large Swedish study (some 20.000 interviews on nation-wide probability basis) it has been shown that the entire process is structured by people 'a interest for the subject area. Such an interest is thus the most appropriate basis as well for the...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Jarko Cerha
June 15, 1969

Research papers

Use of factor analysis and cluster analysis in market segmentation and consumer typology

For the two segmentation models, factor analysis and cluster analysis, general assessment criteria are laid down and the marketing view-point is singled out as the most important. In particular the paper deals with the two segmentation methods with...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Klaus Ragnitz
June 15, 1969

Research papers

Use of factor analysis and cluster analysis in market segmentation and consumer typology (German)

For the two segmentation models, factor analysis and cluster analysis, general assessment criteria are laid down and the marketing view-point is singled out as the most important. In particular the paper deals with the two segmentation methods with...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Klaus Ragnitz
June 15, 1969

Research papers

Brand switching models

The present paper describes the devices adopted in order to construct the transition matrix which is going to serve as the model's input : they involve breaking down each purchasing sequence into pairs of elementary purchases. But this in turn...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Raymond Delbes
June 15, 1969

Research papers

Recent developments in market segmentation

Market segmentation is a diffuse topic, embracing a wide range of issues. This paper discusses a number of these that have arisen in work carried out by the author during recent years. She main theme of the paper is the need to preserve a flexible...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: J. A. Lunn
June 15, 1969

Research papers

Brand switching models (French)

The present paper describes the devices adopted in order to construct the transition matrix which is going to serve as the model's input : they involve breaking down each purchasing sequence into pairs of elementary purchases. But this in turn...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Raymond Delbes
June 15, 1969