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Research reports

Qualitative research on Stronghold reformulations

In addition to the original Stronghold formulation whichpermits claims of disinfecting, cleaning, deodorizing, perfuming and fungicidal action, four reformulatedideas have been put forward for qualitative examination.These ideas are not seen...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 11, 1973
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Citation

, C. (1973a, December 11). Qualitative research on Stronghold reformulations. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-stronghold-reformulations


Research reports

Qualitative research on Nutty

In view of the sharp downward trend in Nutty sales inestablished areas, research was required for consumerusage and attitudes in order to try and identify possiblereasons for this decline. The objectives of the research reported here were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research on Nutty. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-nutty


Research reports

Research report on concepts for a new facial cleanser on behalf of Elida-Gibbs Ltd.

Elida Gibbs is preparing to introduce a new facecleansing lotion with the Pears brand name during 1977.Development of the product and preliminary fragrancetesting have already taken place and research was requiredin order to help position the product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Research report on concepts for a new facial cleanser on behalf of Elida-Gibbs Ltd.. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/research-report-on-concepts-for-a-new-facial-cleanser-on-behalf-of-elida-gibbs-ltd-


Research reports

Qualitative research into bath additives

Johnson&Johnson's "Baby Bath" was launched in February 1979 accompanied by advertising andpromotional material directed solely at babyusage. However, the premise for the launch was,to some degree, based on the eventual activestimulation of adult...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research into bath additives. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-bath-additives


Research reports

Qualitative research on potato products

Three new concepts have been developed as a possible snack/complete meals: 1. Potato Nests;2. Potato omelets;3. Potato pancake entree.The general objectives of the research were to assess theappeal and potential positioning of these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research on potato products. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-potato-products


Research papers

The female fashion market in Toronto

The study reported here is the first in a series of reports on the market position of the major department stores and specialty chains in the women's fashion market. Unlike most previous studies, this report covers only one product class and all...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Douglas J. Tigert
August 1, 1975
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Citation

Tigert, D. J. (1975a, August 01). The female fashion market in Toronto. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/the-female-fashion-market-in-toronto


Research papers

Perception and positioning of private and public financial institutions

On the Belgian market, private and public (or para-public) financial institutions are competing with each other and proposing certainly and at least to the public at large and to the small and middle sized companies products or services of which the...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jean Quatresooz
June 15, 1982
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Citation

Quatresooz, J. (1982a, June 15). Perception and positioning of private and public financial institutions. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/perception-and-positioning-of-private-and-public-financial-institutions


Research papers

A product's changing place in society

There are two main approaches to measuring a product's changing place in society, those that begin by monitoring social values and those based on measuring changing attitudes to the product itself. The differences in approach stem from concern with...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Ian D. Greig
June 15, 1989
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Citation

Greig, I. D. (1989a, June 15). A product's changing place in society. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/a-product-s-changing-place-in-society


Research papers

The position of marketing research in Czechoslovak firms

The paper is divided in three parts. The first part creates the base by defining a background of our companies, of our economy and typical starting positions at the beginning of the transformation process. These are important information for the...

Catalogue: Seminar 1992: Business To Business Marketing
Author: Vladimir Vavrecka
June 15, 1992
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Citation

Vavrecka, V. (1992a, June 15). The position of marketing research in Czechoslovak firms. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/the-position-of-marketing-research-in-czechoslovak-firms