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Magazines

Research World (April 2006)

‘The Creative Imperative’ also applies to the world of marketing and market research. There is sufficient material demonstrating that market research has its own intrinsic added value. There are a host of case studies which illustrate and...

Catalogue: Research World 2006
Author: ESOMAR B.V.
April 1, 2006

Magazines

Research World (December 2005)

Will the profession be able to attract and retain qualified talent in the future? Until recently, a career in market research meant for many people a lifetime’s employment. This is less true for research clients, but this was definitely the case...

Catalogue: Research World 2005
Author: ESOMAR B.V.
December 1, 2005

Magazines

Research World (October 2005)

Every sector of our industry is now using advanced equipment or technology for computer assisted collection of information, for database storage, transmission or analyses for data mining purposes. Tools such as the familiar tachistoscope and camera...

Catalogue: Research World 2005
Author: ESOMAR B.V.
October 1, 2005

Magazines

Research World (January 2005)

Our mission will remain to keep on improving in our work and to continue to improve. Always better. Making the difference. That includes 2005 as well. We will continue to raise issues that help to shape the discussions about, and the reputation of...

Catalogue: Research World 2005
Author: ESOMAR B.V.
January 1, 2005

Magazines

Research World (September 2004)

It is high time that the industry joined forces in order to establish what the actual situation is at the universities and major business schools and to determine what can be done together, and which initiatives can be taken in the field of...

Catalogue: Research World 2004
Author: ESOMAR B.V.
September 1, 2004

Research papers

A new role for projective techniques

Marketing and consumers have changed since Projective and other Elicitation techniques were introduced into market research half a century ago. The objectives and rationale for employing them then maybe less valid now. Equally, the wholesale,...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence
Authors: Alan Branthwaite, Peter Cooper
Company: QRi Consulting Ltd.
October 28, 2001

Research papers

Net and nomadism

This paper analyzes the links between internet technology and relationships in three ways which offer different ways of experiencing time-space relationships: 1. Netrade and client networking: wired in individual and business relationships. These...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Francesco Morace
Company: Future Concept Lab s.r.l.
September 1, 2000

Research papers

We have wired the world, but unplugged our brains

This paper looks at the human side of the arrival of new information technology. The authors argue that the market research industry should now explain to the outside world how it is making sense of 21st century marketing information. We believe this...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: David Smith, Andy Dexter, Jonathan Fletcher
Company: DVL Smith Ltd
September 1, 2000

Magazines

Research World (May 2000)

Advertising Age, a prominent weekly advertising magazine in the US, in its 27 March issue, ran a full-page employment ad headlined 'Join the Research Revolution. Be part of Greenfield Online's Explosive Business Growth'. The ad listed and described...

Catalogue: Research World 2000
Author: ESOMAR B.V.
May 1, 2000