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Research papers

Going for gold

This presentation evaluates how communication - both pro-active, controlled media, uncontrolled publicity and word of mouth - impacted on London backing the bid to host the 2012 Olympic Games.

Catalogue: Consumer Insights 2005
Authors: Claire Spencer, Mike Lee
November 15, 2005
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Citation

Spencer and Lee (2005a, November 15). Going for gold. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/going-for-gold