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Research papers

Consumer coping behavior during hard times

This paper reviews two consumer coping studies conducted during the Asian economic crisis of the early 1990s and the present Asian economic crisis at the end of the 1990s. Drawing on the analysis detailed in this report conclusions and...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Author: Eduardo L. Roberto
June 15, 1998
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Citation

Roberto, E. L. (1998a, June 15). Consumer coping behavior during hard times. ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/consumer-coping-behavior-during-hard-times