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Research papers

A turnaround triumph

This presentation demonstrates how a well conceived and executed, practical research programme can help achieve a significant turnaround in business performance.The research programme ultimately informed decisions across all major facets of the...

Catalogue: Consumer Insights 2005
Authors: Nikki King, Rob Highett-Smith, Kylie Miller
November 15, 2005
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Citation

King, Highett-Smith and Miller (2005a, November 15). A turnaround triumph. ANA - ESOMAR. Retrieved December 03, 2023, from


https://ana.esomar.org/documents/a-turnaround-triumph