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Research papers

Media engagement

While there is an increasing body of literature exploring engagement in single media channels, much less is known about how engagement levels vary for individuals across multiple media channels. Are there some individuals who are highly engaged in...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Author: Max Kilger
June 1, 2008
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Citation

Kilger, M. (2008a, June 01). Media engagement. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/media-engagement


Research papers

Obesity and consumer choice

Body size and body image have been persistent, key social elements that span almost every culture and society. However, perception and social comparison of body size in more recent years has taken on new importance as the incidence of obesity has...

Catalogue: Consumer Insights 2005
Author: Max Kilger
November 15, 2005
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Citation

Kilger, M. (2005a, November 15). Obesity and consumer choice. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/obesity-and-consumer-choice


Research papers

Media multiplexing in the United States

This paper investigates the phenomenon of media multiplexing whereby people consume small amounts of media content and then switch to another media channel.A profile of the differences in media multiplexing among a number of demographic groups is...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Author: Max Kilger
June 18, 2004
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Citation

Kilger, M. (2004a, June 18). Media multiplexing in the United States. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/media-multiplexing-in-the-united-states


Research papers

Demographic, behavioral and attitudinal changes in the migration from low-speed to high-speed Internet access

This paper explores some of the demographic, behavioral and attitudinal differences between home users with low-speed and high-speed Internet access.In addition, a logistic regression analysis is performed to help determine which of these differences...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Max Kilger
June 14, 2004
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Citation

Kilger, M. (2004a, June 14). Demographic, behavioral and attitudinal changes in the migration from low-speed to high-speed Internet access. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/demographic-behavioral-and-attitudinal-changes-in-the-migration-from-low-speed-to-high-speed-internet-access