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Research papers

What makes Nigerians the happiest people in the world?

Emerging markets are an untapped multi-billion dollar opportunity with significant consumer potential. By developing Africa through commerce, companies are re-thinking business models and processes to tailor to these markets.How can the barriers of...

Catalogue: Consumer Insights 2005
Author: Michelle Tan
November 15, 2005
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Citation

Tan, M. (2005a, November 15). What makes Nigerians the happiest people in the world?. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/what-makes-nigerians-the-happiest-people-in-the-world-