You searched for: "*"

The results has been filter on Authors containing Vanessa Briese.
ANA has found 1 results for you, in 105 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Striking gold in the qualitative mine

This presentation proposes a three-step model to understanding the consumer's world beyond the category. It proposes this more sophisticated approach generates more meaningful and powerful insights for the client.Critical to the model is the...

Catalogue: Consumer Insights 2005
Authors: Jem Wallis, Vanessa Briese
November 15, 2005