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Research papers

Understanding the new 'elite' consumers in Central and Eastern Europe

This presentation demonstrates how improved purchasing power has produced an 'elite' group of consumers in the markets of Central and Eastern Europe.A new regional socio-economic classification developed using TGI market research data from 11 CEE...

Catalogue: Consumer Insights 2005
Author: Holly Carter
November 15, 2005
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Citation

Carter, H. (2005a, November 15). Understanding the new 'elite' consumers in Central and Eastern Europe. ANA - ESOMAR. Retrieved December 09, 2023, from


https://ana.esomar.org/documents/understanding-the-new-elite-consumers-in-central-and-eastern-europe