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Research papers

Crystallising the Digital First Moment of Truth of Unknown Targets

By using the online behavioural data (owned by VALUES) of approximately 2.5 million people across Japan to conduct statistical processing, it is possible to visualise the scale (in the number of users) of high-potential users who are unknown or have...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Akiko Koyasu, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito, Yoshiaki Saito
Company: Truth Consulting
November 22, 2023
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Citation

Koyasu et al. (2023a, November 22). Crystallising the Digital First Moment of Truth of Unknown Targets . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/crystallising-the-digital-first-moment-of-truth-of-unknown-targets-


Research papers

How Many Value Propositions is too Many?

Flipkart?s Big Billion Days (BBD) is one of India?s most awaited and biggest shopping festivals of the year. BBD signals the start of the festive sale season, and enjoys a very high equity in the minds of consumers. It is a significant contributor to...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan, Susmita Somjit, Malaiesswari Krishnan
Company: Flipkart Internet Pvt Ltd
November 22, 2023
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Citation

Somjit et al. (2023a, November 22). How Many Value Propositions is too Many?. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/how-many-value-propositions-is-too-many-


Research papers

Passive measurement: Path to purchase

Google and Nielsen came together to develop a way to better understand how consumers go about researching and buying mobile phones. With the internet in the palms of their hands, consumers interact a lot with the medium before considering and/or...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Abhishek Saigal, Shilpa Surtani, Prithvi Raj, Zeeshan Adam, Avantika Agarwal, Harshita Bhatia
Companies: Google, Nielsen
November 2, 2020
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Citation

Saigal et al. (2020a, November 02). Passive measurement: Path to purchase. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/passive-measurement-path-to-purchase


Research papers

Gen Z: Some like it old

In this presentation you will learn: The story of segmentation model creation (mistakes, learnings, new ideas), combining NPS (Net Promoter Score) and qualitative research and new product development: studying UX.

Catalogue: Fusion 2019
Authors: Benjamin Simmenauer, Charles Mezerette
Companies: respondi, leboncoin
November 10, 2019
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Citation

Simmenauer and Mezerette (2019a, November 10). Gen Z: Some like it old. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/gen-z-some-like-it-old


Research papers

Mobile trend

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population’s expectations to stay connected at all times and anywhere. In view of that, Croma has...

Catalogue: Latin America 2019
Authors: Edmar Bulla, Enric Cid
Company: Netquest
April 7, 2019
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Citation

Bulla and Cid (2019a, April 07). Mobile trend. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/mobile-trend


Research papers

In-store shopper analytics

The general objective of this study is to analyze shopper's behaviour during their purchase intention processes at the retail outlet for the hair care category, specifically shampoo, and provide ELVIVE’s brand with relevant information to work...

Catalogue: Latin America 2019
Authors: Mariana Monge, Bárbara Lecaros
Companies: L'Oréal, Neurometrics
April 7, 2019
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Citation

Monge and Lecaros (2019a, April 07). In-store shopper analytics. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/in-store-shopper-analytics


Research papers

A game changer in the understanding of toy consumer

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioral data), that focuses on the customer journey made by parents buying toys during the Christmas shopping...

Catalogue: Congress 2018
Authors: Joaquim Bretcha, María Payá, Raul Gordo, Marc Smaluhn
Company: Netquest
September 23, 2018
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Citation

Bretcha, Payá, Gordo and Smaluhn (2018a, September 23). A game changer in the understanding of toy consumer . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/a-game-changer-in-the-understanding-of-toy-consumer-


Research papers

McNext

McDonald's Canada partnered with Dig Insight to build a new menu testing solution. We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwards
Company: Dig Insights
September 23, 2018
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Citation

Charette and Edwards (2018a, September 23). McNext. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/mcnext-9383


Research papers

Successful snacks and shopper insights

This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...

Catalogue: Congress 2017: Visionary
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
September 4, 2017
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Citation

Garcia and Mendez (2017a, September 04). Successful snacks and shopper insights. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/successful-snacks-and-shopper-insights