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Research papers

The inspiration ecosystem

Unilever wished to invest in Comfort, the flagship fabric conditioner brand, to build a strong fragrance property. Ipsos UU partnered with Unilever on a unique NextGen Qual pilot that helped leveraging from across a variety of data and insight...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ratna Pratik Thakar, Radhecka Roy
Company: Ipsos MRBI
June 15, 2016
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Citation

Thakar and Roy (2016a, June 15). The inspiration ecosystem. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-inspiration-ecosystem-8826


Research papers

A new MR mix for the new age information ecosystem

This session presents a compelling case for reinventing market research content to be in tune with a world where consumers are constantly expressing their preferences and opinions through a myriad ways where marketers are capturing so much of...

Catalogue: Congress 2013: Think Big
Authors: Radhecka Roy, Sunita Venkataraman
Company: KANTAR TNS Malaysia
September 26, 2013
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Citation

Roy and Venkataraman (2013a, September 26). A new MR mix for the new age information ecosystem. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/a-new-mr-mix-for-the-new-age-information-ecosystem-8053


Research papers

Creating value

This case study identifies issues for global marketers to consider in addressing emerging markets like Indonesia, particularly relevant for categories where, while most intend to acquire, few see the need to act immediately. Intel spotted an...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Authors: Radhecka Roy, Sunita Venkataraman
Company: Ipsos MRBI
April 17, 2012
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Citation

Roy and Venkataraman (2012a, April 17). Creating value. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/creating-value


Research papers

Me-Dia or You_Dia?

Everybody is talking about us could well be the song for new media! With explosion of new media options notably online media there has been a general feeling of optimism and opportunism when one looks at the concept of new media. But decisions have...

Catalogue: Asia Pacific 2008
Authors: Duncan Dodds, John Coll, Radhecka Roy
Company: Ipsos MRBI
April 9, 2008
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Citation

Dodds, Coll and Roy (2008a, April 09). Me-Dia or You_Dia?. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/me-dia-or-you-dia-


Research papers

DoQu-dramas!

This paper is based on feedback from scientifically selected user groups to assess a Doqu-Drama against a regular PowerPoint presentation for impact on retention and recall, assimilation of consumer insights and better application of research...

Catalogue: Qualitative 2006
Authors: Caz Tebbutt Dennis, Radhecka Roy
Company: Tebbutt Research
October 8, 2006
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Citation

Dennis and Roy (2006a, October 08). DoQu-dramas!. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/doqu-dramas-