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Videos

Insights future visions (Portuguese)

Round table hosted by ABA (Association of Brazilian Advertisers).Moderator:Paola Toscano, Marketing & Insights Head, DanonePanelists:Candice Pomi, Consumer Insights & Analytics Director, Kimberly ClarkCinthia D'Auria, Senior Manager of...

Catalogue: Latin America 2019
Authors: Paola Toscano, Candice Pomi, Maria Carolina Greenblat, Cinthia D'Auria
April 9, 2019
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Citation

Toscano, Pomi, Greenblat and D'Auria (2019a, April 09). Insights future visions (Portuguese). ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/insights-future-visions-portuguese-


Videos

Client-side fusion futures (scene-setter)

What is the role of quant and qual? Has it changed? Did methodology change? How? Did the quality of insight change? How much qual, how much quant? In the era of big & thick data, what impact do both have on collaboration, budgeting, timelines,...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Shibani Nayak, Johannes Hartmann, Adrian Terron, Camila Borja, Jackie Lundblad, Michelle McLoughlin, Sunita Venkataraman
November 11, 2018
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Citation

Nayak et al. (2018a, November 11). Client-side fusion futures (scene-setter) . ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/client-side-fusion-futures-scene-setter-


Videos

The ESOMAR representatives tour (Spanish)

ESOMAR Representatives from different Latin American countries will update the audience with the latest news regarding the Digital/Tech startups climate in their countries.

Catalogue: Latin America 2016: Research Renovation
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). The ESOMAR representatives tour (Spanish). ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-esomar-representatives-tour-spanish-


Videos

The ESOMAR representatives tour (Spanish)

ESOMAR Representatives from different Latin American countries will update the audience with the latest news regarding the Digital/Tech startups climate in their countries.

Catalogue: Latin America 2016: Research Renovation
Author: ESOMAR B.V.
June 15, 2016
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Citation

B.V., E. (2016a, June 15). The ESOMAR representatives tour (Spanish). ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/the-esomar-representatives-tour-spanish-


Videos

Think big

Twice as old but one-tenth the size of management consulting – How can market research Think BIG and imagine how to drive business advantage and exponential growth in the industry? Here are three hypotheses:Market research is positioned to make...

Catalogue: Congress 2013: Think Big
Authors: John Kearon, Milka Karaagaçli, John Hackett, Crawford Hollingworth, Florian Bauer
June 15, 2013
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Citation

Kearon, Karaagaçli, Hackett, Hollingworth and Bauer (2013a, June 15). Think big. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/think-big


Research papers

Panel discussion: Design and marketing

The following paper is a ’live’ transcript of the panel discussion which concluded the New Products session. Although the discussion touches on some important areas of theory, the main emphasis is on the practical issues faced by designers,...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Authors: Patrick Le Quément, Philip Wade, Daniel Bachelet, Gianpiero Benevolo, Richard Brookes, Lorne D. McMillan
June 15, 1992
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Citation

Le Quément et al. (1992a, June 15). Panel discussion: Design and marketing. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/panel-discussion-design-and-marketing


Research papers

Introduction

Introduction to the section "New Product Research". The format of "New Product Research" session commences with three papers by panel members. Each paper should take approximately one half hour and is designed to cover its subject and to stimulate...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Richard M. Seitz
March 1, 1979
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Citation

Seitz, R. M. (1979a, March 01). Introduction. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/introduction


Research papers

Round-table discussion

The participants should try to find a common understanding of what we mean by pharmaceutical education and training. The question needs some addition: education and training of market researchers or for marketing research, or in marketing research?...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Alfred P. Cohen, Coen C. J. de Koning, David Monieson, Erich Werner
March 1, 1975
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Citation

Cohen, de Koning, Monieson and Werner (1975a, March 01). Round-table discussion. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/round-table-discussion


Research papers

Reports of discussion groups

Reports of the discussion groups at Seminar 1975 on Pharmaceutical Market Research For New Product Development.

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Philip J. Brown, R. W.B. Davies
March 1, 1975
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Citation

Brown and Davies (1975a, March 01). Reports of discussion groups. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/reports-of-discussion-groups