Resources Library by ANA

When presentations go wrong- Some badly wrong

We all recognise that storytelling is an important part of delivering research that moves both hearts and minds. We also see and hear a lot about great successes. But what about presentations that move hearts and minds but in the wrong direction? We...

Catalogue: Insights Festival 2020

Author: Martin Oxley

September 15, 2020

The privacy paradox

We are being tracked. This study focuses on the past, present & a more autonomous future where consent regarding privacy on consumer's devices, and increasing consumer awareness and control of their privacy will be dramatically different.

Catalogue: Congress 2018

Authors: Martin Oxley, Pia Blase

September 23, 2018

The privacy paradox

We are being tracked. As a 2017 study of more than 8,000 consumers across eight countries commissioned by Here Technologies and carried out by BuzzBack revealed, this paradox is also evident in respect of one form of personal information: location...

Catalogue: Congress 2018

Authors: Dora Heinkel, Pia Blase, Martin Oxley, Andre Schuenemann, Ralf Becker

Company: BuzzBack Market Research

September 23, 2018

Looking under the hood of CSR

Companies are investing in it, consumers demanding it, pundits applauding it . . . but what does Corporate Social Responsibility (CSR) really mean: to consumers as opposed to shareholders? Does it encompass fair pay to women? Reducing the carbon...

Catalogue: Congress 2009: Leading The Way

Author: Martin Oxley

Companies: BuzzBack Market Research, Nestlé

September 22, 2009

Creativity on tap

Organisations that lack creativity will fail. Traditionally new product ideas have come from many sources both within an organisation, e.g. management brainstorming, or from outside the organisation through traditional marketing research techniques...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Clive Nancarrow, Jenny Clark, Lex Higgins, Martin Oxley

Company: KANTAR TNS Malaysia

February 27, 2005

MR and IT

The authors of this paper address the issue of whether some businesses have over-estimated the strategic value of Information Technology (IT) and so have overspent and chased a payoff that has not materialised.The paper examines the arguments...

Catalogue: ESOMAR Conference 2004: Technovate 2

Authors: Clive Nancarrow, Julie Tinson, Merlin Stone, Martin Oxley

February 1, 2004

Getting X-efficiency in marketing research

This paper outlines the concept of X-efficiency and how it applies to marketing research. It then explores one deceptively simple data collection method that exhibits X-efficiency by utilising the Internet in an innovative way.This method provides a...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Toby Potter, Martin Oxley

January 26, 2003

Managing the diffusion of innovation

One of the significant issues facing brand owners is the successful introduction of new products and/or services to market. The importance of facilitating new product diffusion is increasingly important with the escalating costs of entry into many...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Clive Nancarrow, Martin Oxley

September 22, 2002

Is the Internet the future of market research?

This paper provides a prognosis for the future of internet research based on the attitudes, experiences and opinions of the buyers of research within the FMCG sector. The paper provides an understanding of the dynamics involved in the possible...

Catalogue: ESOMAR Net Effects 2001

Authors: Anyvonne Carnot, Martin Oxley

February 11, 2001