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Videos

The privacy paradox

We are being tracked. This study focuses on the past, present & a more autonomous future where consent regarding privacy on consumer's devices, and increasing consumer awareness and control of their privacy will be dramatically different.

Catalogue: Congress 2018
Authors: Martin Oxley, Pia Blase
September 23, 2018
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Citation

Oxley and Blase (2018a, September 23). The privacy paradox. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/the-privacy-paradox


Research papers

The privacy paradox

We are being tracked. As a 2017 study of more than 8,000 consumers across eight countries commissioned by Here Technologies and carried out by BuzzBack revealed, this paradox is also evident in respect of one form of personal information: location...

Catalogue: Congress 2018
Authors: Dora Heinkel, Pia Blase, Martin Oxley, Andre Schuenemann, Ralf Becker
Company: BuzzBack Market Research
September 23, 2018
×

Citation

Heinkel, Blase, Oxley, Schuenemann and Becker (2018a, September 23). The privacy paradox. ANA - ESOMAR. Retrieved April 26, 2025, from


https://ana.esomar.org/documents/the-privacy-paradox-9411