Resources Library by ANA

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Public Relations (PR), since their humble beginnings as "flak", have evolved into a major and very specific discipline in communications, requiring specific research techniques. The paper shows how qualitative research methodologies adapted from...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Philippe Boutié

June 15, 1993

Gambling

The consumer satisfaction study aimed at providing the customer, Casinos Austria, with practical hints concerning necessary, or desirable, improvements. Unlike concrete products or precise services, the "casino experience" is affected by a variety of...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Authors: Mario Pregesbauer, Rudolf Bretschneider

Company: GfK

June 15, 1993

Customer research in a non-competitive environment

This paper examines the development of customer satisfaction research in the non-competitive environments inhabited by public sector organisations and the privatised utilities. It explains how the absence of the stick of competition and the carrot of...

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Author: Tim Burns

Company: Ipsos MRBI

June 15, 1993

Market issues and marketing strategies for quality agriculture, with particular reference to environment-friendly agriculture

This paper is divided into three parts. The first part briefly reviews some recent contributions which investigate the concept of quality in the agricultural food industry, with particular reference to the component of quality which, to use a...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Riccardo Pastore

June 15, 1992

A new kind of consumer panel

When trying to set-up a marketing plan for the coming twelve months, the Brand Manager is usually facing two types of problems : a) How to forecast the global market evolution in the local area under consideration ? b) Within this total market, what...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"

Author: Alain Pioche

Company: Nielsen

June 15, 1992

Results and perspectives in image-measurement and interpretation

The so called Image and the relevance for buying behaviour imputed to it gains importance for planning of marketing communications - talking about brand- and corprorate images. This inclination is confronted by a lack of theoretical and conceptional...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?

Author: Stephan Götze

June 15, 1992

Ariel high suds detergent in Egypt

Ariel High Suds Detergent in Egypt enjoys very high awareness, a continually growing user base and an excellent image. In fact, three years after launch, the brand has become the leader in its category. However, the brand did not have a smooth start....

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East

Authors: Mahmoud Aboul-Fath, Loula Zaklama

Companies: Procter & Gamble, RadaResearch & Public Relations Company

June 15, 1992

Sectoral development of production and marketing in Germany

To improve the situation of agriculture and horticulture in the new federal Lander it is necessary to develop the right marketing structures to achieve a concentration of the supply side. In sector plans, the potential in production and marketing...

Catalogue: Seminar 1992: European Agriculture In Transition

Author: Marianne Altmann

Company: Produkt + Markt GmbH & Co. KG

June 15, 1992

How to take strategic options in the car industry for the year 2000

Since the beginning of the 20th century, the car has reflected and highlighted the values and symbols of its time, and is now considered as a central element in the day to day life of the modern society. 1. A car manufacturer currently needs four...

Catalogue: Papers 1992: How To Endure In The Durables Industry?

Author: Bruno Colin

Company: RISC S.A.

June 15, 1992