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Research reports

Project Waiter

The objectives of the research were: 1. To evaluate responses to the initial andthen the revised Advertising and Packapproaches for the product;2. To obtain reactions to the wafer product,and to make comparisons with the biscuitalternative.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1979

Research reports

Qualitative research into choc ices

Lyons Maid Ltd., are concerned to develop choc ice which in product terms in closest to theconsumer ideal (given certain cost constraints).Accordingly, a qualitative research exercise wasrequired in order to:1. Explore current attitudes andbehavior...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979

Research reports

Peanuts diagnostic research

This research was undertaken to investigate:1. Attitudes to Peanuts in general, coveringusage occasions, motivations for usage,perceived nutritional value, etc.;2. Attitudes to Sun Pat compared to KP,Jungle Fresh, Big D, etc; 3. Responses to existing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979

Research reports

Watneys pale and brown pack label research

Watneys are undertaking a major review of theirimage, which is including the introduction ofnew beers, redesign of the Watney symbol, cowls, James Watney advertising. Part of this is thedesign of new labels for Watney Pale andWatney Brown.A new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979

Research reports

Qualitative research on new concepts for chocolate biscuit countlines

Rowntree Mackintosh wishes to introduce a cheap, goodvalue chocolate biscuit countline distributedthrough grocery outlets predominantly in multipacksof 5. To investigate the criteria for choice/purchase of chocolate biscuits and to obtain detailed...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979

Research reports

Weekend pack surface design

Four previous consumer tests have been undertakenin order to find a new surface pack design forWeekend which will give the brand a more positive,modern image and greater value as a gift.The research has indicated that a balance shouldbe struck...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979

Research reports

Qualitative research into Yardley press advertising

The purpose of the research was, therefore:1. To establish which of the shots bestproject the desired Yardley imagery.In particular in terms of theprojections of the model being seenas having self-assurance, style andbeing seen to be in her late...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1979

Research reports

Qualitative research into buying and serving packet soup

Knorr is proposing changing its brand to a 1-pintoffering, both to exploit this trend and to avoid a progressive loss of relevance in the market. The primary aim of the research was to gauge theimportance of the 1-pint size vis a vis otherfactors...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979

Research reports

Qualitative research into Bandit packaging

UB wishes to introduce new packaging for Bandit. The research was therefore required to investigateconsumer reactions to two different packagingideas, one of which has two colour options, witha view to guiding the decision as to which kindof design...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979