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Research reports

Complaints report 2015

In the course of 2015 ESOMAR received 60 complaints. We have observed a steady increase in the amount of complaints over the course of the past years. Where the amount of complaints used to be between 5 and 15 each year. This has doubled in 2014,...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2016

Research reports

Qualitative research into Sunsilk foam conditioner

Elide are considering the possibility of adding apremium foam aerosol to the current Sunsilk liquidconditioner range. The agency has developed a numberof different potential creative treatments, andqualitative research is desirable to explore these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1975

Research reports

Champneys at Tring Limited

During the past two years it has become evident that thenature of the Champneys market has been changing, inparticular, they are attracting an increasing number ofyounger visitors. Champneys management wish to accuratelyidentify some of the changes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1975

Research reports

Project D

This report covers a series of qualitative research projects carriedout separately over February, March and April 1975 to explore possible strategies for the exploitation of substitute-tobacco byGallaher and possible defenses for the protection of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 10, 1975

Research reports

Freezer foods and freezer centres

The Co-operative Movement operates a number of freezerfood centers throughout the U.K. stocking both Co-op labelproducts and national brands.A quality strategy has been adopted for Co-op label freezerfoods by the C.W.S. Provisions Group and in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 10, 1974

Research reports

Qualitative research into Dairy Box advertising strategy

The general purpose of this research is to provide dataand guidelines on the strategies which Dairy Boxadvertising could usefully adopt for future development. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 18, 1974

Research reports

Preliminary qualitative research on men's toiletries

Yardley's are currently planning an Image Survey onToiletries amongst women which will include some questioningon male toiletries. The research reported here provides dataon key attitudinal dimensions for inclusion in the ImageSurvey, and sets out a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 8, 1972

Research reports

The demand for Greek tobacco

The research is essentially required to answer the following questions: 1. What is the present demand in different European countries for various types of tobacco; 2. How is this demand changing from year to year?On the basis of the answers to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970