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Research reports

Peanuts diagnostic research

This research was undertaken to investigate:1. Attitudes to Peanuts in general, coveringusage occasions, motivations for usage,perceived nutritional value, etc.;2. Attitudes to Sun Pat compared to KP,Jungle Fresh, Big D, etc; 3. Responses to existing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Peanuts diagnostic research. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/peanuts-diagnostic-research


Research reports

Qualitative research on 'Blue Line' advertising

The Max Factor "Blue Line" range of cosmetics is toreceive advertising support, commencing in May 1979."Blue Line" is a wide range of cosmetics stronglybranded as Max Factor. As a range, it accounts fornearly half of all company sterling sales....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Qualitative research on 'Blue Line' advertising. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-blue-line-advertising


Research reports

Motivational research on London Transport faresavers

LTE at present offer a range of cheap tickets underthe general heading 'Faresavers'. The research was therefore required in order to examineperceptions, attitudes, motivations, and inhibitionsconcerning cheap tickets, and specific responses tothe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979
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Citation

, C. (1979a, May 01). Motivational research on London Transport faresavers. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/motivational-research-on-london-transport-faresavers


Research reports

Qualitative research into 'poster sticker' advertising for Kronenbourg

The objectives of the research were to:1. Assess whether 'Poster Sticker' communicatedthe creative strategy;2. Assess whether the proposed poster campaign communicated the creative strategy;3. Understand the positives and negatives ofboth the 'Poster...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1978
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Citation

, C. (1978a, November 01). Qualitative research into 'poster sticker' advertising for Kronenbourg. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-poster-sticker-advertising-for-kronenbourg


Research reports

Consumer attitudes towards butter

The agency is searching for inputs for a new campaign for Anchor and feels that the optimum route tofollow: is in identifying and exploiting a basic benefit of butter that can be used as the exclusiveproperty of Anchor. Hence, research was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1978
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Citation

, C. (1978a, October 01). Consumer attitudes towards butter. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/consumer-attitudes-towards-butter


Research reports

Basic qualitative research on strategy & concepts

This research was conducted to make an in-depth study ofconsumer attitudes, beliefs and motivations in buying margarine, in order to establish possible strategies forpromoting Kraft margarines. As aids, several concepts andnew product ideas were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978
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Citation

, C. (1978a, September 01). Basic qualitative research on strategy & concepts. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/basic-qualitative-research-on-strategy-concepts


Research reports

Qualitative research into Lucozade advertising

The research was conducted in March 1978 to establishcurrent attitudes towards Lucozade and to assessthe potential of an 'in-health' advertising strategyto promote usage. The findings were favorableto this strategy and two new advertisements,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1978
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Citation

, C. (1978a, August 01). Qualitative research into Lucozade advertising. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising


Research reports

Qualitative research into Project Ship

Beechams Ltd., are currently developing a sugar-freeconfectionery - type product named Aquafreshers which has benefited for the teeth.Previous qualitative research has identified apositioning that wouldappear to be reasonably viable. Accordingly, a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1978
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Citation

, C. (1978a, May 01). Qualitative research into Project Ship. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-project-ship


Research reports

Qualitative research into the anthelmintic market amongst cattle farmes

The Wellcome Foundation Limited intends to launch a newAnthelmintic Drench named 'Systamex' in 1978.This drench is appropriate for both cattle and sheep andaccordingly, a number of advertising concepts have beendeveloped, some of which are more...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977
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Citation

, C. (1977a, December 01). Qualitative research into the anthelmintic market amongst cattle farmes . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-the-anthelmintic-market-amongst-cattle-farmes-