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Research reports

Qualitative research on Project 026

Project 026 is the generic title covering the developmentof a gold pack Benson & Hedges brand. This research was designed to examine threeoptions (products, packs, concept boards) for the developmentof 026 as a Sovereign extension. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 31, 1972

Research reports

Qualitative research on the curry market

The research reported here was carried out to examine theattitudes towards and use of curry powder and pre-prepared curries with the general objectives of:1) Drawing up a consumer model of the market,suggesting a segmentation which could be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 6, 1972

Research reports

Qualitative research on Holder Cigars

The research was required to help provide indications and directions for the development of HolderCigars. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 19, 1972

Research reports

Report on research for a new range of shampoo applicators

Exploratory research was conducted to evaluate themarket and product potential with a view to newproduct development.The research was designed to generate ideas inrelation to an 'Ideal ' shampoo applicator. A newmachine, the 'Grand Rapids', was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1972

Research reports

Decongestant concept test

The Mucron Concept Research indicated that a decongest/inhalant product, possibly in capsule form was a promising new product area. Research is now required to assess the potential of a 'day and night' decongestant, each one day strip containing six...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971

Research reports

Project Carnation

This research sets out to compare and assess consumer reactions to five additional names far the Carnation range of male hairdressings and deodorants, together with the name 'Scorpio' which has shown some potential in previous research. The research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971

Research reports

Qualitative research on experimental baked beans for H.P. Limited

H.P. Limited is considering alternatives to the existing 'baked beans in tomato sauce'. These alternatives consist of the basic baked beans prepared in various savoury sauces which, with one exception, are fundamentally different from thetomato-based...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971

Research reports

Qualitative research on Mucron

The aims of this research were as follows: A. To examine attitudes to catarrh, hay fever, congestion, sinus complaints, etc. amongst sufferers of these ailments.B. To outline potential areas for new product development in this ailment categories. ...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1970

Research reports

Report on research for new ingredient for Silvikrin natural shampoo for normal hair

Recent research carried out on the possibility of extending the Silvikrin range has indicated that Silvikrin Natural Shampoo is the weak link within the range. It isgenerally agreed that the inclusion of a natural ingredient in this shampoo would...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970