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Research reports

Strategy development for British Caledonian Airways 1977/78 advertising campaign

The research was required to assist in the strategydevelopment for a new advertising campaign forBritish Caledonian for 1977/78. Broadly, the research was designed to provide travellers inputto help answer the question 'What should we sayabout...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Strategy development for British Caledonian Airways 1977/78 advertising campaign. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/strategy-development-for-british-caledonian-airways-1977-78-advertising-campaign


Research reports

Qualitative research into Lucozade advertising developments

The future development of Lucozade is being examined,not only because of continuing pressure from the ITCA, but, even more fundamentally, because of declining volume. Accordingly, the objectives of the current researchprogramme were as follows:1. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into Lucozade advertising developments. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising-developments-11213


Research reports

Good News press advertising

The objectives of the research were: 1. To assess which of these approaches bestexecuted Good News advertising strategy;2. To explore what effects Hannah Gordon andOlivia Newton-John has on the imagery ofGood News, and what other personalities...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Good News press advertising . ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/good-news-press-advertising-


Research reports

Report on qualitative research on advertising for Schwepper Russchian

Schweppes has developed a new mixer for vodka called Russchian. Saatchi and Saatchi Garland Compton Ltdhave produced a rough commercial 'the restaurant' and an alternative script of 'the apartment' basedon the theme of Russian lessons for the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Report on qualitative research on advertising for Schwepper Russchian. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-advertising-for-schwepper-russchian


Research reports

Research report on Aquafresh advertising development

Plans have been made to relaunch Aquafresh toothpaste with advertising designed to re-position the brand asan 'effective modern toothpaste'. In pursuit of this objective, a new creative strategy has been developed which uses the product form to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research report on Aquafresh advertising development. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/research-report-on-aquafresh-advertising-development


Research reports

Qualitative research into Findus advertising

J. Walter Thomson, in conjunction with Findus Limited,have developed a TV campaign featuring the food valuesof Findus products, and including the line 'We handyour success on a plate'.The commercial available for testing featured a savorypancake. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research into Findus advertising . ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-findus-advertising-


Research reports

Acquafresh repositioning concept evaluation

Plans have been made to relaunch Aquafresh toothpaste witha new advertising strategy. It has been agreed that theunique product form should be the basis of any supportstatement in the advertising. A number of ways of usingthe product form have been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Acquafresh repositioning concept evaluation. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/acquafresh-repositioning-concept-evaluation


Research reports

Qualitative research into 30% Bran Flakes press advertising

JWT Ltd. in conjunction with Kelloggs Ltd. has developeda new creative strategy for 30% Bran Flakes based on thepreviously demonstrated intrigue for the '30%' componentof the product name. An initial qualitative screeningprocedure was therefore...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Qualitative research into 30% Bran Flakes press advertising. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-30-bran-flakes-press-advertising


Research reports

Nevis advertising research

In conjunction with the planned relaunch of MacleansToothpaste in June 1975, a number of different advertisingapproaches have been developed. The aim of theseapproaches is to make Macleans more meaningful toconsumers than competitive brands and to be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 25, 1975
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Citation

, C. (1975a, January 25). Nevis advertising research. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/nevis-advertising-research