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Research reports

Pint size advertising

Pint Size is the brand name being given to the product beinglaunched, by Cadbury Typhoo, into the filled milk market.Filled milk consists of the more traditional skimmed milkwith vegetable fats added. The initial concept work was carried out by C.L.K...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Pint size advertising. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/pint-size-advertising


Research reports

Prudential TV advertising pretest

The general objectives of this research were to makean evaluation of likely reactions to "Harbour" fromthe main target. sectors, and to identify any negativeswhich may require modification in the film. The30 second and 15-second versions were both...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Prudential TV advertising pretest . ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/prudential-tv-advertising-pretest-


Research reports

Qualitative research into Lucozade advertising developments

As part of the exercise to revitalize Lucozade'sadvertising, Leo Burnett has produced two new creativeconcepts. One is a testimonial approach and the otheris entitled Mr. Gloom. These were prepared as filmedstoryboards and transferred to V.C.R. for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research into Lucozade advertising developments. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising-developments-11162


Research reports

Advertising research on Sure campaign extentions

Several extensions of Sure advertising have been developed. The objectives of this research were to evaluate responsesto these advertising approaches, in particular: 1. To assess recall of and attitudes toSure advertising, using 'Treehouse' asa...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Advertising research on Sure campaign extentions. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/advertising-research-on-sure-campaign-extentions


Research reports

Qualitative research on new advertising for Aero

A new commercial has been developedby Ogilvie, Benson and Mather, 'Biting Bubbles', using a song'Biting Bubbles is Better' with a visual setting of a DJ anda girl at a consul together with visuals of Aero bubbles andAero bars breaking. The objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Qualitative research on new advertising for Aero. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-advertising-for-aero


Research reports

Advertising research on 'Inside Walnut Whip'

A new commercial 'Inside Walnut Whip' has been designedwhich uses a new and different type of approach. Theobjectives of this research were: 1. To examine reactions to it, covering impact,comprehension, and what it says about Walnut Whip;2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1976
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Citation

, C. (1976a, March 01). Advertising research on 'Inside Walnut Whip'. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/advertising-research-on-inside-walnut-whip-


Research reports

Qualitative research on the new Dairy Box commercial

A new commercial has been produced for Dairy Box ('Why Not?')with the intention of eliciting the following responses:1. Dairy Box is the highest quality boxed assortmentof very well made, delicious, milk chocolates;2. It is, therefore, showing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 8, 1975
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Citation

, C. (1975a, October 08). Qualitative research on the new Dairy Box commercial . ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-the-new-dairy-box-commercial-


Research reports

Qualitative research on Pears Foam Bath

There is some feeling that the current Pears Foam Bathadvertising campaign on the gentleness platform is toosoft and not specific enough in its claims. With this inmind, the agency has developed ed three scripts for a newcampaign which approaches the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 2, 1975
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Citation

, C. (1975a, October 02). Qualitative research on Pears Foam Bath. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-pears-foam-bath


Research reports

Qualitative research on Sequana animatics

Unicliffe are developing a range of in- and after-bathproducts under the name Sequana. Two alternative advertising approaches have been developed. The general objectives of this research were to determine themost appropriate execution route...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975
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Citation

, C. (1975a, September 01). Qualitative research on Sequana animatics. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-sequana-animatics