You searched for: "*"

The results has been filter on Tags containing Healthcare / Pharmaceutical / Wellness.
ANA has found 52 results for you, in 311 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Eye research: Problem tracking

The present research aims to identify significant eye-problems and assess discontent with the presenteye products purchasable without prescription in order to provide a steer for new product development.The current report focuses on a qualitative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Eye research: Problem tracking. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/eye-research-problem-tracking


Research reports

Research report on Aquafresh advertising development

Plans have been made to relaunch Aquafresh toothpaste with advertising designed to re-position the brand asan 'effective modern toothpaste'. In pursuit of this objective, a new creative strategy has been developed which uses the product form to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Research report on Aquafresh advertising development. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/research-report-on-aquafresh-advertising-development


Research reports

Key factors in the changing state of medical marketing

Research already conducted by CRAM Pharmaceutical indicates that this comfortable picture, which is characterized by the traditional low profile the industry has maintained from a public relations point of view, maybe under serious threat from a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
×

Citation

, C. (1976a, September 01). Key factors in the changing state of medical marketing. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/key-factors-in-the-changing-state-of-medical-marketing


Research reports

Qualitative research on Snowflake project

Beecham propose to introduce a new anti-dandruffshampoo containing Zinc Omadine.The present research was conducted in order toprovide background information on consumer attitudesto medicated shampoos, which would act as a guide indeveloping a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
×

Citation

, C. (1976a, August 01). Qualitative research on Snowflake project. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-snowflake-project


Research reports

Distalgesic advertising research

The primary research objective was to establishwhether the series of advertisements adequatelycommunicates Distalgesic's versatility;2. To establish GP's responses to each advertisementin terms of its initial impact, appeal andcredibility;3. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Distalgesic advertising research. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/distalgesic-advertising-research


Research reports

Qualitative research into rheumatic diseases

The headquarters of Sandoz in Basle have beencarrying out a primary research program on a new drugfor the treatment of rheumatic diseases, and are intendingto carry out a market research program in the USA, Germanyand the UK to explore the potential...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
×

Citation

, C. (1976a, February 01). Qualitative research into rheumatic diseases. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-rheumatic-diseases


Research reports

Qualitative research into signal advertising development

It is intended to relaunch Signal toothpaste continuing the current anti-decay strategy but using a strongereffectiveness claim.This claim may be variously expressed but essentially depends for supporting evidence on a high fluoride formulation. For...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
×

Citation

, C. (1976a, February 01). Qualitative research into signal advertising development. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-signal-advertising-development


Research reports

Initial qualitative research on positioning of Project WJ in the UK

The purpose of this research was to explore and develop atheoretical framework of motivations and behavior withregard to health and nutrition, and to formulate hypothesesabout a likely market for Morningstar. These hypothesesare then to be tested and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
×

Citation

, C. (1976a, January 01). Initial qualitative research on positioning of Project WJ in the UK. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/initial-qualitative-research-on-positioning-of-project-wj-in-the-uk


Research reports

Research on 'snow white' Night Nurse

The 'Snow White' approach has been developed as an extensionof the current Night Nurse advertising forpossible use in 1976. This approach, which was available forresearch as a rough animatic uses a novel form of advertisingexpression for a serious...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1976
×

Citation

, C. (1976a, January 01). Research on 'snow white' Night Nurse. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/research-on-snow-white-night-nurse