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Research reports

Champneys at Tring Limited

During the past two years it has become evident that thenature of the Champneys market has been changing, inparticular, they are attracting an increasing number ofyounger visitors. Champneys management wish to accuratelyidentify some of the changes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 3, 1975
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Citation

, C. (1975a, August 03). Champneys at Tring Limited. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/champneys-at-tring-limited


Research reports

Fly the flag

A new campaign for business and for low fare travelersis projected which is based on the theme "We'll TakeMore Care Of You" and carries the injunction "Fly TheFlag".The objectives of this research were: 1. To examine reactions of Businessmento...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1975
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Citation

, C. (1975a, June 01). Fly the flag. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/fly-the-flag


Research reports

Business traveller cards

With the setting-up of British Airways, considerationis being given to the Business Travel Cards issuedseparately by BEA and BOAC. The research was required to findhow the cards were regarded and actually used and whatwere the particular requirements...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 27, 1973
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Citation

, C. (1973a, September 27). Business traveller cards. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/business-traveller-cards


Research reports

British Airways low fare advertising concept test

Several alternatives have been put forward aspossible generic names for British Airways Low Fareproducts. The objectives of this research were:1. To explore whether a generic name couldcredibly embrace all British Airways lowfare products;2. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 29, 1973
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Citation

, C. (1973a, June 29). British Airways low fare advertising concept test. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/british-airways-low-fare-advertising-concept-test


Research reports

Exploratory research in London on North Atlantic travel

The general object of the research was to examinetravel-planning procedures and knowledge of, andattitudes towards airline services among peoplecrossing the Atlantic on vacation trips at theirown expense. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
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Citation

, C. (1973a, May 18). Exploratory research in London on North Atlantic travel. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/exploratory-research-in-london-on-north-atlantic-travel


Research reports

Leisure and recreation in Merseyside

This research was commissioned by MPC and AssociatesLtd., to explore leisure activities and needs in threeareas of Liverpool as background information for aproposal to build a pavilion recreation center in Knowsley.About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 2, 1973
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Citation

, C. (1973a, May 02). Leisure and recreation in Merseyside. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/leisure-and-recreation-in-merseyside


Research reports

How the public sees the travel agent

The following informal look at the psychology ofvisiting a travel agent and taking the holiday arrangedby him is based on a paper given at the 1973 A.B.T.A.Conference in Palma, Majorca. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 27, 1973
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Citation

, C. (1973a, April 27). How the public sees the travel agent. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/how-the-public-sees-the-travel-agent


Research reports

Report on further qualitative research on Cooks/UDT/ Money Centre concept

Qualitative research was undertaken to examine:- The public image of Travel Agents in general andThomas Cook in particular;- Reactions to the idea of Cook's branches becomingboth travel agents and money centers. The research findings raised the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1972
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Citation

, C. (1972a, March 12). Report on further qualitative research on Cooks/UDT/ Money Centre concept. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/report-on-further-qualitative-research-on-cooks-udt-money-centre-concept