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Research reports

Qualitative research on Hai Karate TV advertising

Qualitative research (4 group discussions) was undertakento examine the new Hai Karate advertising strategy withregard to the new execution 'Just a Dab' prior to proposedscreening in the Lanes TV area. About this collection: Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 8, 1975

Research reports

Research report on Gillette GII advertising study

J.W.T. have produced four new commercials forGillette's GII razor, consisting of testimonials aboutthe razor from members of the public interviewed in thestreet. The objectives of these films were: 1. To communicate that GII is a completely new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973

Research reports

Summary report on Fish Fingers commercials

Lintas have devised two new approaches for Birds Eyefish fingers advertising. The objectives of the campaignsare to stop the erosion of Birds Eye purchasing to OwnBrand purchasing which appears to be increasing on anoccasional basis. In addition to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 9, 1972

Research reports

Qualitative research on Hoover advertising

A new creative treatment has been developed for the HooverDirtsearcher. This uses an animated cartoon characterizationof both the Dirtsearcher machine and a housewife. Theintention of the campaign is to communicate the versatilityof the machine and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1972

Research reports

Qualitative research on the development of Nescafe advertising

Nescafe has been running 'The Lovely Cup of Coffee' campaignfor the past six months. This campaign focusses on oneaspect of coffee drinking, namely relaxation. It is proposedto develop the campaign by extending or elaborating theadvertisement...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1972

Research reports

Research on Walnut Whip

The objectives of the research reported here were toexamine:1. The strengths and weaknesses of the two commercialsrelative to each other;2. To examine which if either could form the basis forthe development of a new campaign. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1972

Research reports

Qualitative research on Park Drive Plain advertising

New advertisements have been prepared for poster advertising of Park Drive Plain. The advertising was designed as a departure from previous advertising forthe brand and was intended to slowly upgrade the image of Park Drive and make Park Drive...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971

Research reports

Qualitative research on Quality Street commercials

Quality Street has been advertised for about three years using 'Gang' commercials in which each member of the gang represents a particular sweet. Two commercials have been developed with the intention of changing themessage to convey more about how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970

Research reports

Report on programme of research on non-users' attitudes towards banking

The research program was undertaken in order toinvestigate the apparent effectiveness of some proposedadvertising designed to attract people without BankAccounts to a bank at Barclays. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 21, 1970