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Research reports

Qualitative research on carbohydrate and sugar-reduced lager

Whitbread has been trying to develop beer and lagerwhich would be suitable for people who were anxiousabout their weight. Beer and lager have been producedin which the carbohydrates and sugar have been reducedbut as the process turns the sugar into...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 11, 1973

Research reports

Qualitative packaging research- Egg based drink

Three major product copy platforms and product packtreatments have been created for the new egg-based drink,Fruit Flip.This research was concerned to provide qualitative information on the absolute and comparative appeal of eachcopy platform and its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 19, 1973

Research reports

Qualitative research on the take-home beer market

The research was undertaken in order to provide a qualitative picture of consumer motivations, attitudes, and beliefs in the Take-Home market. The results are intended to aid new concept development and marketingand advertising strategies. About...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1973

Research reports

Qualitative research on a new soft drink- 'Rio' for Charles Baker, Black & Gross Ltd.

This research was specifically designed to assist decision-making as to the positioning and treatment of the product in themarket. Information was also sought on consumer imagery of Rioin an absolute and comparative sense, and the significance of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1973

Research reports

Qualitative research on Phos ferine tonic wine in Jamaica

In broad terms, the objectives of this research were to assess whether the communication of Phos ferine can be boosted in order to compete effectively withWincarnis, or to become a major concept in its own right. Four or five advertising concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971

Research reports

Qualitative research on a new television commercial for Whitbread Tankard

CDP has produced a series of TV commercials for Whitbread Tankard. Each is in cartoon format and shows a 'character' ('Stanley') achieving a variety of improbable feats. He attributes his success to Whitbread Tankard. This research was concerned...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 5, 1971