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Research reports

Overview of research findings press advertising for Barclays

During September and early October 1971, two pieces of qualitative research were conducted on Barclay press advertising:1. A comparative examination of the current Barclay Press campaign versus National Westminster, Midland and Lloyds campaigns;2. A...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971

Research reports

Qualitative research on two new TV commercial for Rolo

Two new TV commercials for Rolo have been prepared by T.B. Browne, each forms part of a new campaign describing Rolo as a "chocolate cup of toffee". One commercial ('Discotheque') shows a discotheque scene; the other ('Fishing') shows a father and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1971

Research reports

Qualitative research on Phos ferine tonic wine in Jamaica

In broad terms, the objectives of this research were to assess whether the communication of Phos ferine can be boosted in order to compete effectively withWincarnis, or to become a major concept in its own right. Four or five advertising concepts...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971

Research reports

Qualitative research on Nutrament

The present research was designed to investigate attitudes to Nutrament amongst West Indians and the United Kingdom population with a view to devising an appropriate advertising platform and obtaining general guidelines on the marketing of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971

Research reports

Qualitative research on radio Luxembourg adverting for Barclays

Three new radio commercials for Barclays Bank were broadcast on Radio Luxembourg until the end of July,1971. The commercials are aimed at young people (16-24), who make up the bulk of listeners Radio Luxembourg. The commercials are intended to:a....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971

Research reports

Project Taurus

This research has investigated what is communicated to consumers by tablet shapes, sizes and colours. Different shapes, sizes and colors may convey different impressions about the nature of the tablet. In particular, the different tablet...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971

Research reports

Qualitative research on P.I.B. tape

The aim of this research was to investigate the market for pressure sensitive adhesive tapes in retail outlets and to test reactions to P.I.B. tape in this context. More specifically, the research was designed to: 1) Investigate retailers' reaction...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970