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Research reports

Housewives' responses to changes in their budgets

This document sets out an overview of the results ofthe main January research into housewives' responsesto changes in their budgets. It will be followedby research in March, which will draw comparisonswith the present data. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 24, 1974

Research reports

Advertising research on 'Stowaway'

Two storyboard commercials - 'Cabin' and 'Aircraft' - havebeen developed for the launch of a range of fragrancesprays under the brand name 'Stowaway' . The generalobjectives of this research were to obtain specific andcomparative data about the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 13, 1974

Research reports

Continental Quilts copy test

The research was required to investigate the comparativeappeal of two alternative press layouts for 'Scanquilt' continental quilts. The two layouts differed in that onefeatured a premium offer of two free pillows with eachdouble size quilt, whereas...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974

Research reports

Qualitative research into two advertising approaches for sanitary towels

The general objective of this research was to find which oftwo advertising approaches for Kotex loops ('Testimonial' versus 'Reasons Why') had the greatest appeal and created the strongestidentification amongst the target groups. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 15, 1973

Research reports

Qualitative research on 'Bonus Money' commercials

The objectives of the research reported here wereto examine these two commercials in order to determinewhat each commercial communicated about the Bonus Money scheme and which approach appeared the most appropriateto interest housewives in the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1973

Research reports

Amcel paired-comparison test and group discussion

The Research and Development Division has carried outa pilot exercise to assess the effects on productacceptability of long-term testing of a productcontaining 25% 1324 (AMCEL).This report presents the findings of a Market ResearchDepartment...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 28, 1973

Research reports

Qualitative packaging research- Egg based drink

Three major product copy platforms and product packtreatments have been created for the new egg-based drink,Fruit Flip.This research was concerned to provide qualitative information on the absolute and comparative appeal of eachcopy platform and its...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 19, 1973

Research reports

Qualitative research on 'no additives' advertising for Birds Eye Peas

This research was undertaken in order to comparethe effectiveness of a press campaign and a 15-sec TV campaign for Birds Eye Peas on a "no additives"approach. The effectiveness of each separately wasexamined and some assessment made of their...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 13, 1973

Research reports

Brand name evaluation for Brunning Advertising (Liverpool) Ltd.

B.I.C.C. Ltd. is considering a new brand name for arange of electrical wiring accessories. Seven brand nameswere generated for consideration. This research was concerned to identify on an absoluteand comparative basis, the brand name which was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1973