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Research reports

Passenger attitudes to cabin services

A total re-appraisal is being made by British Airwaysof the relationship between cabin crew training coursesand the day-to-day work needs of cabin staff. Thisresearch was part of the first stage of this reappraisal and was designed to determine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977

Research reports

Walnut Whip attitude research

The general objectives of this research were toupdate knowledge about attitudes to Walnut Whip,covering price, advertising, and packaging. The research was required to ascertain current attitudesto the brand and to identify the reasons for anyrecent...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977

Research reports

Consumer research into fuel payments: Appendices and tables

This report describes the results of a national survey of consumer attitudes to fuel payments and responses to the idea of token-operated meters. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977

Research reports

Qualitative research into lighter users' attitudes

It is Bryant and May's objective to increase their shareof the lights market, on the domestic side with the Cook'sMatches, and on the smoking side with standard brands andSwan Vestas. In the smoking sector, it is planned to seekgrowth at the expense...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977

Research reports

Consumer research into fuel payments

This report describes the results of a national survey ofconsumer attitudes to fuel payments and responses to the idea of token-operated meters. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977

Research reports

Coconut caramel bar: Concept, name & pack research

Following previous research, the number of cherries in the bar and the whiteness of the coconut have been increased. Three advertising approaches have been developed, together with packs and names.The research objectives were:1. Generally to obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977

Research reports

Qualitative research into the Dolomite range

Leyland Cars Ltd. in conjunction with Saatchi and SaatchiGarland Compton Ltd. is currently progressing the developmentof new advertising approaches for the Dolomite Range.Before these approaches could be finalized, however,qualitative market research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976

Research reports

Coffee Compliment packaging research

It is understood that considerable cost savings on Coffee Compliment could be made by using foil-lined cardboard carton packs in place of the current glass jars. The objectives of this research were: 1. To examine general consumer attitudes towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976

Research reports

Winelands and competitive retail off-licences on behalf of Findlater & Mackie Ltd and Barnaby & Tarr Ltd.

The research objectives were as follows:1. To examine current attitudes towards drinkingand the relative importance of spirits, beerand wine;2. To examine consumer purchasing patterns ofwine, other forms of alcohol and ancillaryproducts the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976