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Research reports

Qualitative research into attitudes to in-home dry-cleaning

Johnson's market an in-home, aerosol, dry-cleaning/spotremoving product under the name 'Goddard's Dry Clean'.However, there appears to be minimal promotion of thisproduct at present and so this research was undertakento provide some initial market...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1975

Research reports

Project Loire

Project Loire is concerned with the development of productsdesigned to combat periodontal disease. This study was instituted to provide preliminary informationabout background attitudes and ideas concerning gum disease and to indicate likely...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 15, 1975

Research reports

Pilot qualitative research on Project FF

This report sets out the findings from Pilot Qualitativeresearch of Project FF. Six provisional concepts wereexamined. The objectives of the Pilot were: 1. To screen reactions to the concepts,indicating whether their form wasappropriate, which...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1975

Research reports

Report on qualitative research on hand and electric kitchen equipment blenders

Braun AG requires preliminary information on hand andelectric kitchen equipment in order to obtain a "feel"on the most promising areas for future product development. The research is being undertaken in severalEuropean countries with the intention of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 15, 1975

Research reports

Qualitative research into attitudes to cutlery

The aim of this research was to provide Primary ContactLtd., with information concerning attitudes held byconsumers to cutlery and, to a loser extent, relatedtableware, such as stainless steel/silver plate/silverdishes, candelabra, rose-bowls,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 15, 1974

Research reports

Report on qualitative research on disinfectant wipes

Preliminary qualitative research was conducted in order todetermine areas of interest in the product and its potentialuses. More specifically, the objectives of the researchreported here were:1. To examine attitudes to and usage of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1974

Research reports

Door-step selling

The research was required to provide some preliminaryunderstanding of what door-to-door selling felt likefrom the point of view of the people who bought goodsin this way, more particularly those who bought thingsfrom door-to-door salesmen whom they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1974

Research reports

Exploratory research into the attitudes and behaviour of women with regard to hair removal prepared for Sanitas Ltd.

The overall purpose of the research was to obtain ageneral view of the behavior and attitudes of women withregard to hair removal in order to position Buto advantageouslyin the depilatories market. About this collection:Peter Cooper (1936-2010)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 11, 1974

Research reports

The Denovo tyre and the female role in decision-making about cars

In promoting the Denovo tyre, consideration is being givento highlight the importance of the female motorists'point-of-view. The research was required to obtain somepreliminary understanding of the influence of the womanmotorist on the purchase of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974