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Research reports

Qualitative research on Persil in Scotland

A decline in Persil's market share in Scotland was observedin 1972 and is still continuing. In addition, there wassome evidence of a downward trend in soap powdersgenerally. Nevertheless, Persil remains the leader of allthree segments of the washing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1973

Research reports

Qualitative research on a new soft drink- 'Rio' for Charles Baker, Black & Gross Ltd.

This research was specifically designed to assist decision-making as to the positioning and treatment of the product in themarket. Information was also sought on consumer imagery of Rioin an absolute and comparative sense, and the significance of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 11, 1973

Research reports

Qualitative research on selection boxes

The major objective of the research reported here was to ascertain the main factors affectingconsumers choice of one selection pack rather than another producing guideline - to producingpacks which will sell better.Specific objectives of the research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 19, 1973

Research reports

Qualitative research on seasonal packs of boxed assortments

The general objectives of this research were to providea qualitative background to purchasing and consumptionof Christmas Packs. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1973

Research reports

Qualitative research on a new TV campaign for standard Nescafe

C.D.P. have produced a number of new 30 sec TV commercials for advertising standard Nescafe. Theadvertising objectives were: 1. To persuade women to re-evaluate theirreasons or criteria of choice of instantcoffee;2. To show that social acceptability...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1973

Research reports

Exploratory research on coupon-collecting and gift-catalogues

The research was required into the usage of gift cataloguesand attitudes towards them and towards coupons inorder to assist with decisions about the design ofcatalogs and selection of gifts and in order tocheck whether predictions could be made...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972

Research reports

Attitudes towards opticians and spectacles

The research reported here was carried out forP. A.Management Consultants Ltd., on behalf ofa consortium of spectacle-frame manufacturerswith the intention that the research shouldform the basis for a series of seminars to beconducted among...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1972

Research reports

Qualitative research on bra-buying

The researchwas designed to provide information on women's attitudestowards the buying situation, their motivations forpurchase and choice of bra-type and brand, and the factorswhich influence their choices. About this collection:Peter Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 2, 1972

Research reports

Intensive investigation of young people who open bank accounts

The specific objectives of this research were: 1. To identify psycho-economic types in this target group for the purpose of aiding communication with profitable sub-groups of young people.2. To identify those factors (i.e. marriage) which contribute...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971